Description
Details
Pad Printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.Advantages
- Ideal for printing on curved or uneven products.
- Close PMS matches are possible on white or light coloured products.
- Metallic gold and silver is available.
- Halftones cannot be consistently reproduced.
- The size of branding areas is limited on curved surfaces.
- Unable to print variable data.
- Close PMS matches are more difficult on darker products and will only be approximate.
- Minor print distortion may occur on uneven or curved surfaces.
- Pad print inks require a curing period before the product can be shipped.
- A set up charge is required for each colour to be printed.
- Artwork should be supplied in vector format.
- Large print areas are possible on both flat and cylindrical products.
- Close PMS matches are possible on white or light coloured products.
- Ideal for large solid areas of colour.
- Most screen print inks are quick drying and can be shipped immediately after printing.
- Metallic gold and silver is available.
- Halftones and very fine lines are not recommended.
- Close PMS matches are more difficult on darker products and will only be approximate.
- Unable to print variable data.
- A set up charge is required for each colour to be printed.
- Higher perceived value than other forms of branding.
- The branding becomes part of the surface and is permanent.
- Gives a similar finish to etching on glassware at a much lower cost.
- Can mark curved or uneven products.
- Can produce variable data including individual names.
- The product can be shipped as soon as marking is finished
- The size of branding areas is limited on curved surfaces.
- Fine detail can be lost on smaller products like pens.
Resin Coated Finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Advantages- Ideal for producing vivid full colour images as well as spot colour branding.
- Produces a stunning 3D effect that elevates the perceived value of a product.
- Can print variable data including individual names.
- Only one set up charge is required irrespective of the number of print colours.
- Branding can bleed off the resin coated area.
- Only approximate PMS colours can be reproduced.
- The resin requires a one day curing period before the product can be shipped.
- Metallic gold and silver colours are not available.
- Larger print areas tend to be more expensive.
- Artwork can be supplied in either vector or bitmap format.
- A 3mm bleed should be added to the artwork if it bleeds off the product.
- Higher perceived value than other forms of branding.
- The branding becomes part of the surface and is permanent.
- Gives a similar finish to etching on glassware at a much lower cost.
- Can mark curved or uneven products.
- Can produce variable data including individual names.
- The product can be shipped as soon as marking is finished
- The size of branding areas is limited on curved surfaces.
- Fine detail can be lost on smaller products like pens.
- The artwork should be supplied in vector format.
